I'm Jack.

Most AI advice is noise. Every week there's a new tool, a new "game-changer," a new reason to panic about being left behind. I got tired of the hype, so I started building the stuff that actually works.

My background is in science. I did my masters at Oxford (Distinction) and published in PNAS, one of the world's top science journals. That training taught me to cut through hype and focus on what the evidence says.

I've spent 5,000+ hours building AI tools and have shipped 60+ custom systems. From chatbots that book appointments at 2am, to automations that save business owners 15+ hours a week. Cafes, dentists, tradies, photographers, lawyers. The tools change, but the approach is the same: figure out what actually moves the needle, then build it fast.

I also publish free guides for business owners who want to understand AI themselves. No jargon, no paywalls, just the stuff I wish someone had told me when I started.