I'm Jack.
I build custom AI apps, automations, and analytics systems for businesses that need real tools, not hype.
Most AI advice is noise. Every week there's a new tool, a new "game-changer," a new reason to panic. I got tired of the hype, so I started building the stuff that actually saves time, captures data, and ships results.
My background is in science. I did my masters at Oxford (Distinction) and published in PNAS, one of the world's top science journals. That training taught me to cut through hype and focus on what the evidence says.
I've spent 5,000+ hours building AI and shipped 60+ custom systems: full apps, analytics pipelines that pull from Stripe and GA4, content automation at scale, and yes, booking chatbots too. The tools change, but the approach is the same: find what's manual or scattered, build the system that fixes it, ship it fast.
I also publish free guides for business owners who want to understand AI themselves. No jargon, no paywalls.
Not sure where to start?
Book a free 15-minute call. Tell me what's slow or manual and I'll tell you honestly what to build first.
Book a Free Call →
Book a call
15-minute chat about your business. I'll tell you honestly whether AI can help and where.
I build it
Custom-built to your business. No templates, no generic setups. Usually ready within 1-2 weeks.
You launch
Hours saved, data unified, or a new tool in your team's hands. Deployed with support so it keeps running.