Jack Harley
jackbuilds.co

I build for businesses.

Custom AI chatbots, automations and apps that replace the manual work eating your week. Built for small businesses, Melbourne-based, shipping worldwide.

Book a Free Call → See how it works
Live demo
A live AI assistant booking an appointment over WhatsApp
Why this exists
Manual busywork quietly eats your week. You don't need another SaaS login, you need systems built around how you actually work.
Recent work

What Jack has built.

Every system here was designed and built by me, end to end. Over 60 shipped for founders and teams, with no agency layers and no offshore handoffs.

DialCoach AI sales coaching app
SaaS + AI Automation
DialCoach
Sales coaches upload a call and get a scored PDF report in five minutes.
dialcoach.app
Olivia GRE website and tutoring app
Website + AI Tutor App + Analytics
Olivia GRE
AI tutoring app with weekly Stripe, GA4, and YouTube analytics pulled into one report.
oliviagre.com
Picky Barbers website
Website
Picky Barbers
Premium booking site that turns 441 five-star reviews into one-tap reservations.
AI Reel Generator
Content Automation + AI Video
x18 Agency / Reel Generator
1,000+ branded reels generated from templates with zero manual editing.
x18agency.com
What I build

Four systems that run without you.

Reports in minutes, not hours
AI Apps

Custom apps that turn a messy input into a finished result. DialCoach scores a sales call and exports a coaching PDF in minutes.

  • Trained on your rubric, process, or playbook
  • Exports branded PDFs your team can send

Upload a recording → scored PDF in minutes

Content at scale, zero editing
Automations & Content

Pipelines that spin one template into a stream of finished content. My x18 reel generator has made over 1,000 branded videos from a brief.

  • Renders clips, text, and captions automatically
  • Batch dozens of variations in one run

Add templates → reels generate on autopilot

One report, every data source
Analytics & Reporting

Live dashboards and scheduled reports that pull Stripe, GA4, and YouTube into one view. Olivia GRE gets one weekly summary instead of five logins.

  • Connects to the tools you already use
  • Plain-English highlights, not raw numbers

Every Friday → all your stats in one report

Leads answered and booked 24/7
Websites & Chatbots

Fast sites with assistants that answer, qualify, and book leads around the clock across WhatsApp, Instagram, and web.

  • Replies instantly in your brand voice
  • Qualifies and books straight into your calendar

2am message → qualified and booked by morning

Not sure where to start?

Book a Free Call
How it works
From idea to live in days, not months.
01
Discovery call
15 minutes. You tell me the problem. I'll tell you if AI can fix it.
02
I build it
Built, tested, and shipped. Progress updates along the way.
03
You launch
Deployed with support. Runs without you babysitting it.
See it live
See it book a client at 3am.
One live example. I also build apps, analytics, and content automation.
1 of 4 live demos Click a tab to switch →

Watch it close a booking in real time.

A message lands at 3am. Two seconds later the AI qualifies them, suggests a bundle, and books the slot.

  • WhatsApp, Instagram, and web in one inbox
  • Replies in your tone, trained on your chats
Book a Free Call →
Hand holding a phone showing a live AI WhatsApp conversation

A closer that never forgets the upgrade.

Most bots quote the price and stop. This one suggests bundles and add-ons in context, lifting average order 20 to 30%.

  • Trained on your winning conversations
  • Helpful, never pushy
Hand holding a phone showing the AI suggesting an upsell on WhatsApp

Turn first-timers into regulars while you sleep.

Timed follow-ups, winback for ghosted leads, and Google review requests at the perfect moment.

  • Follow-ups timed to each service
  • Winback runs automatically
Hand holding a phone showing an AI re-engaging a past client on WhatsApp

Watch bookings land in the CRM, live.

Every closed conversation syncs to your calendar with the source labelled and reminders sent automatically.

  • Google, Outlook, Fresha, Booksy sync
  • Auto-reminders cut no-shows ~30%
Hand holding a phone showing the CRM with a new booking landing

Got something manual eating your week?

Book a Free Call
Who it's for

Built for owners who need systems, not a dev team.

Coaches & educators
AI apps, tutoring platforms, and content that scales what you teach.
Agencies & creators
Video, voice clones, and content pipelines at volume.
Service businesses
Booking bots, websites, and follow-ups while you're on the job.
SaaS & product teams
AI features, internal tools, and integrations without hiring engineers.
Jack Harley
Jack Harley
AI Builder · Melbourne
  • 60+ custom systems shipped
  • Oxford MSc (Distinction)
  • 15 min · free · no pitch

Book a free call

Tell me what's slow or scattered. I'll tell you honestly if AI is worth building.

Free guides
Free guides for business owners.
Plain-English guides on chatbots, automations, and lead capture.
AI Chatbots Guide
Learning
The Business Owner's Guide to AI Chatbots
How they work, what they cost, and whether you need one.
 AI Prompts Guide
Prompts
50 AI Prompts for Business Owners
Copy-paste prompts for marketing, sales, and operations.
 AI Tools Guide
Tools
The Best AI Tools for Business in 2026
Honest reviews. No affiliate links. Just what works.
Want this built for you instead? Book a free 15-min call.
Common questions

AI for small business, answered honestly.

Straight answers on cost, timelines, and what AI automation can actually do for a small business.

How much does an AI chatbot cost for a small business?
Most custom AI chatbot and automation builds range from about $1,000 to $7,000 depending on scope. Simple lead-capture and booking bots sit at the lower end; full AI apps with integrations cost more. Start with a free 15-minute call and you'll get a fixed quote with no obligation.
What can AI automation actually do for my business?
It can answer customer messages 24/7, qualify and book leads, send timed follow-ups, generate content at scale, and pull all your analytics into one weekly report. If a task is repetitive and eats your week, it's usually a candidate for automation.
Do you only work with Melbourne businesses?
No. I'm based in Melbourne, Australia, but I build and ship AI systems for clients across Australia, the US, and worldwide. Everything is delivered remotely, so location is never a blocker.
How long does it take to build an AI system?
Most builds go from idea to live in days to a few weeks, not months. It starts with a 15-minute discovery call, then I build, test, and deploy the system with support so it runs without you babysitting it.
Do I need to be technical to use a custom AI tool?
Not at all. The systems are built to run on their own. You bring your business knowledge; the AI handles the repetitive work. If you can use WhatsApp and email, you can use what I build.

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© 2026 Jack Harley, JackBuilds. AI developer for small business, Melbourne, Australia. Working worldwide.